With so much happening in the coming weeks in the world of online advertising, this seems like a perfect time to be launching our company blog!

This week marks the start of SES New York, and while more of a search related event than advertising, the two worlds are more closely related than ever.  Google has teased us about a new Adwords design, and some exciting talks… one in particular about ‘Pay Per Conversation’.  The idea that every click is a user trying to start a conversation with you, is rather interesting.  Hopefully we get some slides online in the coming days.

Not to be left out in the cold, Yahoo will also be in attendance, helping organize the SearchAppalooza event.  A search focused developer challenge, sure to breath some new life into the arena.

Once SES wraps up, we’ve got ad:tech happening in April.  Alongside ad:tech this year is a new contextual advertising focused event called ADSPACE.  With both going on at once, it’ll be a really hard to event to stay away from!

Anyway, welcome to the blog.  Hope to see you back soon!