We have been working on some IASH related projects and have found many instances where media suppliers were not delivering ads on the web sites they had offered in their plan. Sometimes the sites which the ads were delivered on where totally in violation of local morality laws or simply inappropriate for the intended audience of the ad. It even seems like 247 Realmedia a massive network has had issue with IASH and ads they showed on onlyfights.com.
IASH standards in the UK and a similar IAB version to be soon released in the USA, set standards of the type of content that media sellers can place ads upon. These standard specify the obvious like pornography, hate speech, pirated content and similar, but also restricts on moderated versus unmoderated forums, or brokers who sub-broker their contracts without notifying the client.
ArtsandTV then implemented tools in our ad server to stop this and monitor our suppliers in real time. We then found very interesting issues that this was a problem not only for smaller media companies, but even on large publishers.
We will be writing more about IASH soon, and will have some interesting announcement soon to follow.
For the purpose of this blog, we wanted to include an article from mad.co.uk and British business web site. Since the mad.co.uk article requires a login. We are posting the link to google cached version of the full article ( Google Cache / IASH boots 247 Realmedia ) and in case a picture of the article.
247realmedia-booted-from-iash
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For easiest access we have also copied the full article text from Mad.co.uk, this article was originally sourced from nma.co.uk.
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WPP-owned 24/7 Real Media has become the first ad network to be suspended from *IASH* as it clamps down on ad misplacement.
The network has been thrown out of the trade body, which polices 27 ad networks, for failing to take part in July’s audit.
The expulsion follows an IASH investigation into the ad misplacement issue raised by NMA, which found ads for top brands like Orange and Virgin Media being served on explicit site Onlyfights.com .
This is the first time an ad network has been suspended from IASH and shows it’s determined to address the industry’s patchy reputation.
The decision was taken at an IASH committee meeting on 9 July, when 18 of 19 ad networks voted in favour of the action. It leaves 24/7 Real Media unable to rejoin IASH unless it passes the next ABCE audit in September.
IASH chairman James Aitken condemned the network. “24/7 Real Media breached our code of conduct, which we take very seriously.
” It was one of three ad networks that failed to gain full membership of the trade body in 2007 but passed an audit last March.
A 24/7 Real Media spokeswoman said, “We remain committed to the principles and practices of IASH.”
IASH has implemented a new system to ensure networks obtain a list of URLs wh
en purchasing inventory from other networks in a bid to increase transparency.